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In 1968 Paco Rabanne and Puig began working together and in 1969 the first Paco Rabanne fragrance "Calandre" was launched. [1] [14] 1 Million was launched in 2008 and it was the last scent that Paco Rabanne helped developed. [15] Since the launch it has Rabanne's most popular mens fragrance and one of the most popular worldwide. [16]
Rabanne was also the recipient of several awards, including the Legion of Honour, which recognised his contributions to the arts and fashion. In addition to his fashion work, Rabanne was known for his fragrances. He created a number of highly successful scents, including Paco Rabanne Pour Homme, 1 Million, and Lady Million.
As a result of this success, Suave's personal care lines was extended into deodorants, skin creams and other products. the company followed up by introducing the equally successful line of Finesse and (the professional-caliber) Salon Selectives brands. By 1989, Suave, Finesse and Salon Selectives were among the top ten national shampoo brands. [5]
In 1968, Puig opened a branch office in Paris, at the same time that the company incorporated the Spanish designer brand Rabanne. In 1969, as a result of this collaboration the fragrance Calandre began to be marketed. [14] In 1976, the company built a perfumery factory in Chartres, France. [15] In 1987 Puig acquired Paco Rabanne's Fashion House ...
Unlimited by Degree is a new dry spray antiperspirant-deodorant hybrid that keeps you stink-free for up to 96 hours. That’s four days! ... Cream deodorants are usually applied with the fingers ...
Advertising spending for the account was minimal in the years running up to the handover, with campaigns aimed at holding on to the brand's primary demographic of men over thirty years old. Procter & Gamble completed its acquisition of the Gillette brand of razors and personal care products at around the same time. [7]
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