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It originally launched in 2020 as Barstool Sportsbook, in partnership with the then-Penn owned Barstool Sports. In August 2023, Penn sold Barstool back to its founder Dave Portnoy , and concurrently announced a brand licensing agreement with ESPN; the 10-year agreement is valued at $1.5 billion, plus $500,000 in options for ESPN to purchase ...
[61] [62] In September 2020, Penn and Barstool launched a branded mobile betting service known as Barstool Sportsbook. It was initially launched in New Jersey, and expanded to twelve states by 2021. [63] [64] In August 2021, Penn National agreed to acquire Canadian digital media company Score Media and Gaming for $2 billion.
In 2020, Chernin relinquished control of Barstool as part of the Penn National Gaming partnership. Also in 2016, Barstool bought Old Row Sports, another sports blog, for an estimated $10 to $15 million USD. [16] During the week of Super Bowl LI, Barstool broadcast a televised version of The Barstool Rundown live from Houston on Comedy Central. [17]
This beat the record of $365 set a month prior.Online sports betting made up 89% of the total.Related Link: New Jersey Sets Monthly State Sports Betting Record With 8.6MStrong Barstool Launch: The ...
Starting in the fall, Penn's online mobile sports book, formerly called the Barstool Sportsbook, will be named ESPN Bet. Penn initially took a 36% stake in Barstool for $163 million back in 2019.
Barstool Sports founder Dave Portnoy is cashing in $2.76 million on UConn’s big win ... DraftKings said Monday’s game was the most bet-on college basketball game of all time for the sportsbook.
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