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  2. 4 ways to check if a business name is taken - AOL

    www.aol.com/4-ways-check-business-name-140000142...

    Typically reserved for higher-potential business ideas whose success hinges on having the right name, this can be a way to know for certain that you legally own the name you need, free and clear ...

  3. Product naming - Wikipedia

    en.wikipedia.org/wiki/Product_naming

    The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]

  4. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  5. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan.

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing was formally known as and referred to as 'online marketing', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most common term and has taken off in the business industry, especially after the year 2013. However, in other countries like Italy, digital marketing is still known as web marketing ...

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