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On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
A typical 12 V, 40 Ah lead-acid car battery. An automotive battery, or car battery, is a rechargeable battery that is used to start a motor vehicle.. Its main purpose is to provide an electric current to the electric-powered starting motor, which in turn starts the chemically-powered internal combustion engine that actually propels the vehicle.
DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
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National Tire and Battery (NTB) is an American brand of auto service centers.It was formerly owned by Sears until it was spun-off in 2003. In 2020, Mavis Tire Supply Co. bought 112 NTB Tire & Service Centers, leaving the parent TBC Corporation with 615 locations under the Tire Kingdom and NTB brands.
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