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Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. [1] The franchise, with its corporate headquarters in Phoenix, Arizona, [2] includes more than 2,000 hotels in North America. [3] The brand was founded by M. K. Guertin in 1946.
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Guertin was known as "Mr. Motel" to a generation of owners who were involved in building Best Western. Under Best Western's ownership model, [5] each hotel is independently owned and operated, and the brand supports hotels with marketing and supply support. Best Western is now a global hotel brand with 4,200 hotels in more than 100 countries. [1]
Best Western GB is an independently owned and managed hotel chain in Great Britain and the Channel Islands with over 260 [4] two-, three- and four-star properties. [5] Best Western GB provides sales, revenue and marketing services to all of its member hotels. Best Western Hotels GB is the international trading name of Interchange and Consort ...
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Best Available Rate (BAR), also known as Best Rate Guaranteed (BRG), is a pricing mechanism used by hotels and hotel chains. It was introduced as a result of the hotel industry mimicking the airline industry, which sets price by forecasting demand. There are several interpretations and executions of BAR in the hotel industry.