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The program was launched with a refreshed mobile app that supports scan-and-pay shopping in select markets. Safeway also activated QR payments and digital receipts with the updated mobile app. The "Just for U" rewards program (commonly branded J4U), first launched in 2012, was simplified to "for u" as part of the FreshPass launch. [65]
The Offers section of the mobile app shows only a few deals: $2 medium hot or iced coffee, a $3 medium Refresher beverage, and $1 classic doughnut when you buy a medium or large iced or hot coffee.
In 2012, Kroger expanded its Fresh Fare style of supermarkets into the King Soopers brand, opening the first Fresh Fare King Soopers in Englewood, Colorado. [14] This is a concept that first appeared in Kroger as early as 2007 [ 15 ] and actually seems to have started with Ralphs , another Kroger subsidiary primarily located in California in 1998.
The Kroger Company is the largest supermarket operator in the U.S. by revenue [8] and the country's fifth-largest general retailer. [9] The company is one of the largest American-owned private employers in the United States. [10] [11] [12] Additionally, Kroger is ranked No. 25 on the Fortune 500 rankings of the largest U.S. corporations by ...
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