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In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America. European sales began with Italy in 1968, Oceania with New Zealand in 1971 and former USSR in 1992 with Russia. [20] In 1985, Shiseido was the first company to produce sodium hyaluronate (hyaluronic acid/hyaluronan) from non-animal origin sources. [21]
Sales for 2020 in the Americas business dropped by 25.7 percent, to 91.41 billion yen, or about $837 million. Shiseido Americas plans to appoint a CFO replacement soon, the company said.
Shiseido sales dipped globally due to the COVID-19 pandemic, the company said. Sales in the Americas dropped 25.7 percent in 2020, despite the company closing unprofitable Bare Minerals stores.
Drunk Elephant is a Houston-based skincare brand that was acquired by Shiseido in 2019 for $845 million. [1] [2] [3] The brand was originally founded in 2012 by "stay-at-home mom" Tiffany Masterson [4] as part of the clean beauty movement and had its public launch in August 2013.
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NARS' minimalist matte black, rubber packaging was created by Fabien Baron, [5] who Nars met on a shoot in 1989. [8]NARS has an "Orgasm Collection" which includes powder blush, liquid blush, loose powder, lip gloss, lip stick, lip balm, multiple use cream sticks, illuminators, full vinyl lip lacquer, and nail polish.
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