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  2. Iterative and incremental development - Wikipedia

    en.wikipedia.org/wiki/Iterative_and_incremental...

    Comparing the two approaches, some patterns begin to emerge: [citation needed] User involvement: In the waterfall model, the user is involved in two stages of the model, i.e. requirements and acceptance testing, and possibly creation of user education material. Whereas in the incremental model, the client is involved at each and every stage.

  3. Adaptive market hypothesis - Wikipedia

    en.wikipedia.org/wiki/Adaptive_market_hypothesis

    The adaptive market hypothesis, as proposed by Andrew Lo, [1] is an attempt to reconcile economic theories based on the efficient market hypothesis (which implies that markets are efficient) with behavioral economics, by applying the principles of evolution to financial interactions: competition, adaptation, and natural selection. [2]

  4. Spiral model - Wikipedia

    en.wikipedia.org/wiki/Spiral_model

    In later publications, [1] Boehm describes the spiral model as a "process model generator," where choices based on a project's risks generate an appropriate process model for the project. Thus, the incremental, waterfall, prototyping, and other process models are special cases of the spiral model that fit the risk patterns of certain projects.

  5. Uplift modelling - Wikipedia

    en.wikipedia.org/wiki/Uplift_modelling

    Uplift modelling, also known as incremental modelling, true lift modelling, or net modelling is a predictive modelling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual's behaviour.

  6. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  7. Disruptive innovation - Wikipedia

    en.wikipedia.org/wiki/Disruptive_innovation

    A disruptive process can take longer to develop than by the conventional approach and the risk associated with it is higher than the other more incremental, architectural or evolutionary forms of innovations, but once it is deployed in the market, it achieves a much faster penetration and higher degree of impact on the established markets. [7]

  8. Incrementalism - Wikipedia

    en.wikipedia.org/wiki/Incrementalism

    Logical incrementalism focuses on "the Power-Behavioral Approach to planning rather than to the Formal Systems Planning Approach". [1] In public policy, incrementalism is the method of change by which many small policy changes are enacted over time in order to create a larger broad based policy change.

  9. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    A model for the product sales lifecycle, with the assumption of four major phases: introduction, growth, maturity, and decline. Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow.