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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
Companies with an effective product line can employ product line extension in order to reach new demographic customers in different geographic areas. When a business adds a line extension to the product line and if it is of a higher quality than the current products, it is considered as trading up or an upward stretch.
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
In residential telephony, an extension telephone is an additional telephone wired to the same telephone line as another. In middle 20th century telephone jargon, the first telephone on a line was a "Main Station" and subsequent ones "Extensions" or even called as intercom.
In mathematics, a projective line is, roughly speaking, the extension of a usual line by a point called a point at infinity.The statement and the proof of many theorems of geometry are simplified by the resultant elimination of special cases; for example, two distinct projective lines in a projective plane meet in exactly one point (there is no "parallel" case).
Extension of a function, defined on a larger domain; Extension of a polyhedron, in geometry; Extension of a line segment (finite) into an infinite line (e.g., extended base) Exterior algebra, Grassmann's theory of extension, in geometry; Field extension, in Galois theory; Group extension, in abstract algebra and homological algebra
(The Center Square) – House Republicans in the Washington State Legislature offered up dozens of amendments Thursday during an executive session before the House Education Committee, but none ...
The exact definition, giving the criteria for deciding what part of the file name is its extension, belongs to the rules of the specific file system used; usually the extension is the substring which follows the last occurrence, if any, of the dot character (example: txt is the extension of the filename readme.txt, and html the extension of ...