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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
Vistaprint is a global e-commerce company that produces physical and digital marketing products for small businesses. Vistaprint was one of the first businesses to offer its customers the capabilities of desktop publishing through the internet when it was launched in 1999.
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Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item. Compared with a flyer, a brochure usually uses higher-quality paper, more color, and is folded.
Publisher is included in higher-end editions of Microsoft Office, reflecting Microsoft's emphasis on the application as an easy-to-use and less expensive alternative to the "heavyweights" with a focus on the small-business market, where firms do not have dedicated design professionals available to make marketing materials and other documents.
This printing plate is mounted onto the plate cylinder within the printing unit which again is part of the printing tower. Modern presses can print full color on every page. Four color printing units are used for printing on one side of the paper web and another four printing units apply the backside print onto the paper web.
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