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Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [1] a global fashion house which encompassed over 20 brands. [2] He left BCBG in 2016.
As with those groups, the BCBG subculture drew mainstream attention during the 1980s. Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade.
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When BCBG Max Azria acquired Léger's brand in the late 1990s, the bandage dress reached a wider audience. [2] After BCBG Max Azria released a capsule collection of the Hervé Léger dress in 2007, [3] bandage dresses enjoyed a period of red carpet ubiquity lasting through the early 2010s. [6]
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BCBG. Liquidation sales started in early 2017 for the 120 mostly U.S.-based stores owned by high-end women's clothing line BCBG, which filed for bankruptcy at the same time. ... which filed for ...