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The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master. First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll of 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound.
The main subjects of View-Master reels were Carlsbad Caverns and the Grand Canyon. [1] The View-Master was marketed through Mayer's photo-finishing, postcard and greeting card company Sawyer's Service, Inc., known eventually as Sawyer's, Inc. The partnership led to the retail sales of View-Master viewers and reels.
In 1965, the company was manufacturing 2,000 projectors a day, and daily production of View-Master reels had grown from a recent norm of 50,000 to as many as 160,000 on peak days. [23] In addition to its own name, Sawyer's sold its products under the brand names View-Master, Tru-Vue and Pana-Vue, with sales throughout the U.S. and in more than ...
View-Master Interactive Vision is an interactive movie VHS console game system, [2] introduced in 1988 and released in the USA in 1989 by View-Master Ideal Group, Inc. [3] The tagline is "the Two-Way Television System that makes you a part of the show!"
In 1939, a radically different viewer, also designed for use with commercially prepared stereo images, was introduced as the View-Master. Images in color on small pieces of Kodachrome film came mounted in rectangular openings near the edge of a cardboard disk, which, despite being quite flat, was officially known as a View-Master "reel". Each ...
The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. [3] Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, [ 4 ] near where Sawyer's had built a new plant, and for a few years was a ...