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The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. Tropicana reignited a 15-year feud with customers over its packaging design ...
Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe. Over the summer, it rolled out a ...
While Tropicana says it suggested a lower price point for the new design — 46 ounces for $3.99, versus the old 52 ounces for $4.69 — not all retailers have changed the price alongside the product.
CSX pulling the Tropicana Juice Train across the Manatee River Bridge in Bradenton, Florida, in 2018. Tropicana purchased one million dollars worth of refrigerated trucks to deliver Pure Premium in the mid to late fifties. [5] Soon, 2,000 dairies delivered Pure Premium orange juice to the doorsteps of consumers each morning. [5]
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
"Recently Tropicana released a range of 'functional fruit juices' targeted at the health conscientious consumer. These fruit juice drinks in the Essentials range include juices with added Multivitimins, Fibre, Calcium as well as light orange juice beverage with half of the calories and sugar of regular orange juice."