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Sparks was an alcoholic beverage that debuted in the US market in 2002. The original formulation contained caffeine, one of the first alcoholic beverages to do so.Its other original active ingredients included taurine, ginseng and guarana, common to energy drinks.
In 2005, the entrepreneurial team designed a prototype "energy beer" now known as Four Loko. Marketed as a "premium malt beverage" in cherry and berry flavors, the drink contained taurine, guarana, caffeine and wormwood —the supposed psychoactive ingredient of absinthe . [ 6 ]
Sparks – Sparks was one of the first alcoholic energy drinks to enter the US beverage market, launching in early 2001. [5] Steel Reserve High Gravity Lager – Steel Reserve was introduced in early 2000 and was the first "High Gravity" lager. [6] Howling Monkey Energizing Elixir – Howling Monkey is a caffeinated energy drink that was ...
Budweiser changed the formulation for similar reasons to Miller Brewing Company, manufacturer of Sparks. Under pressure from special interest groups, which in turn put pressure on state governments, caffeine was later banned as well, with the drink's marketing to underage consumers and allegedly false statements being cited as reasons.
Other energy-drink brands, like Prime, have faced serious backlash for targeting young consumers despite the serious potential side effects. From a flavor and branding perspective, the energy ...
“This sounds amazing! I’m making it,” one person commented, but others aren’t quite sold, listing concerns about health effects — and flavor — effects.