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Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Coursera Inc. (/ k ər ˈ s ɛ r ə /) is an American global massive open online course provider. It was founded in 2012 [2] [3] by Stanford University computer science professors Andrew Ng and Daphne Koller. [4]
His machine learning course CS229 at Stanford is the most popular course offered on campus with over 1,000 students enrolling some years. [24] [25] As of 2020, three of most popular courses on Coursera are Ng's: Machine Learning (#1), AI for Everyone (#5), Neural Networks and Deep Learning (#6). [26]
Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [2]
The Crash Course project has been successful in its reach, with World History alone having attracted millions of viewers. [61] It had a particular appeal to American students taking the AP World History class and exam; many students and teachers use the videos to supplement their courses. [3] [62] [63]