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Powerade is the official sports drink of the Australian rugby league team and the Australian union team, the Australian Football League, PGA Tour, NASCAR (2003–present), NHRA, [11] NCAA, the U.S. Olympic Team (excluding U.S.A. Basketball and U.S. Soccer, which have deals with Gatorade) and many other national Olympic federations, The Football League [12] and many other soccer leagues and ...
All Sport was launched by PepsiCo in 1994 as a competitor to The Coca-Cola Company’s Powerade and Gatorade, which at the time was a separate entity owned by Quaker Oats. After PepsiCo's 2001 acquisition of Quaker, All Sport was sold to the Monarch Beverage Company before being acquired by Big Red in 2007.
In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand. [2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company. [3]
Propel Fitness Water was introduced in 2002 by Gatorade. [2] In 2005, Gatorade introduced Propel Calcium. [3] [4] In the summer of 2006, Gatorade introduced Propel powder packets: a dry powder mix of Propel, where the contents of a powder packet are added to a 500 ml (16.9 oz) bottle of water.
Hercules Powder Company also developed a Ball Powder for the rifles; however, it was not selected by the rifle manufacturers or the U.S. Army. Olin Corporation also had another, smaller, plant in East Alton, Illinois where it could make Ball Powder. It was believed that the East Alton plant would produce the Ball Powder necessary for the ...