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NYX DARIEN (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. [1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan ...
Toni Ko (born 1973) [5] is a Korean-American businesswoman and founder of NYX Cosmetics.She currently works in Los Angeles. [2] She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. [6]
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
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Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. [1] Current products include lip, eye, complexion and body products. [2] They are best known for their Naked collection, which includes 12 different eye shadow palettes.
The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City.