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Social media are platforms that allow users to create and share content and engage in social networking. Content that is shared within networks can include text, images, videos, and audio. Popular examples of social media platforms include Facebook, Twitter, LinkedIn, and Instagram.
Image-based social media. Examples: Instagram, Pinterest, Snapchat, TikTok (photo mode) Used for: Visual storytelling, brand-building, and social commerce. How your business can use them: Almost all image-based social media platforms are great for social commerce.
Social media is everywhere, but not all platforms work for every business. Find out which of these top social media platforms will work best for your audience.
But with so many social media channels at your fingertips, how do you decide where to invest your time, money, and creative energy? This guide will help you decide. We’ve listed 20 of the most popular social media platforms. Plus, valuable information for each that’ll help you make the right pick.
1. Facebook is the largest social media platform in the world. But just because almost 90% of its daily active social media users live outside North America doesn’t mean this social platform isn’t popular in the U.S.
To help you make the best decision for your brand, I've compiled a list of core types of social media, examples of platforms within each category, and the pros and cons that each type might present. By the end, you should have a clearer idea of what social media strategy will work for your business. Let's dive in.
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.