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Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection. Mattel, concerned about losing the DC account to Kenner, made a similar deal with Marvel.
After Hasbro gained the rights to produce Marvel toys, the company continued with the theme of Build-A-Figure pieces. Also, Hasbro's new molds mostly eliminated finger joints, a mainstay of the Toy Biz era, and the comic book pack-ins. All the figures in the Terrax and Arnim Zola waves were labelled with a "The Return of Marvel Legends" sticker.
The G.I. Joe: A Real American Hero toyline was introduced by Hasbro in 1982, and lasted to 1994, producing well over 250 vehicles (i.e. in-universe are meant to move under their own power), and playsets (i.e. toys representing static bases of operation such as fortresses, or equipment such as artillery pieces).
The TMNT already had a popular animated series, but a 1990 live-action film was such a smash, it made related merchandise a must-have that year—and for much of the '90s. BUY NOW Getty Images
Winning the license away from Knickerbocker and Mattel in 1982 with an emphasis on action and art, Kenner devised hidden mechanisms within the figures that would trigger an action when the figure's legs or arms were squeezed. This emphasis on each figure's "super power" led to the naming of the line: "The Super Powers Collection".
Spider-Man toys (5 P) Pages in category "Marvel Comics action figure lines" The following 19 pages are in this category, out of 19 total.
If you grew up in the ’90s — or were the parent or grandparent of someone who did — you know the cultural grip Polly Pocket had on the nation. The vintage toy was first founded in 1983 and ...
Marvel Legends is an action figure line based on the characters of Marvel Comics, initially produced by Toy Biz, then by Hasbro. This line is in the 6-inch (150 mm) scale, with spin-off lines in the 4-inch (100 mm), 8-inch (200 mm), and 12-inch (300 mm) scale.