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Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection. Mattel, concerned about losing the DC account to Kenner, made a similar deal with Marvel.
Spider-Man toys (5 P) Pages in category "Marvel Comics action figure lines" The following 19 pages are in this category, out of 19 total.
Winning the license away from Knickerbocker and Mattel in 1982 with an emphasis on action and art, Kenner devised hidden mechanisms within the figures that would trigger an action when the figure's legs or arms were squeezed. This emphasis on each figure's "super power" led to the naming of the line: "The Super Powers Collection".
The TMNT already had a popular animated series, but a 1990 live-action film was such a smash, it made related merchandise a must-have that year—and for much of the '90s. BUY NOW Getty Images
After Hasbro gained the rights to produce Marvel toys, the company continued with the theme of Build-A-Figure pieces. Also, Hasbro's new molds mostly eliminated finger joints, a mainstay of the Toy Biz era, and the comic book pack-ins. All the figures in the Terrax and Arnim Zola waves were labelled with a "The Return of Marvel Legends" sticker.
Contemporary comic advert for toys from the range, art by Herb Trimpe. The line was drawn from toys originally produced by Japanese company Popy, based on several anime and tokusatsu shows featuring giant robots. They were originally manufactured in three sizes: 24-inch (610 mm) plastic versions, 3.5-inch (89 mm) die-cast metal versions, and ...