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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1] Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co ...
Equinox Holdings, Inc. is an American luxury fitness company and health club headquartered in New York City, New York.The company operates more than 300 club facilities in major cities in the United States, as well as in London, Toronto, and Vancouver in Canada.
Accreditation Association for Ambulatory Health Care (AAAHC) - based in the United States [51] American Accreditation Commission International (AACI) - based in the United States; Community Health Accreditation Program. [52] Det Norske Veritas (DNV) Global Healthcare Accreditation (GHA) [53] Healthcare Facilities Accreditation Program (HFAP) [54]
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The company was founded by Prathap C. Reddy in 1983 as the first corporate healthcare provider in India. Several of Apollo's hospitals have been among the first in India to receive international healthcare accreditation by the America-based Joint Commission International (JCI) [ 9 ] [ 10 ] as well as NABH accreditation.
The World Health Organization called noninvasive hemoglobin an "innovative medical technology for cost-effectively addressing global health concerns and needs". [ 34 ] In October 2014, Masimo announced CE Marking of Oxygen Reserve Index or ORi, the company's 11th noninvasive parameter, which provides real-time visibility to oxygenation status.
Sachin Tendulkar was the brand ambassador of Aster Pharmacy and CSR activities. [14] [15] [16] In October 2015, Aster DM Healthcare raised its ownership stake to 97% in Saudi's Sanad Hospital. [17] [18] In August 2016, the company took over Kavery Medical Institute, Bangaluru, upgraded and renamed it as Aster CMI Hospital, Bangaluru.
Selling insurance products under UnitedHealthcare, and health care services under the Optum brand, it is the world's ninth-largest company by revenue and the largest health care company by revenue. The company is ranked 8th on the 2024 Fortune Global 500. [4] UnitedHealth Group had a market capitalization of $460.3 billion as of December 20, 2024.