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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The catalogue is distributed both in stores and by mail, [230] with most of it being produced by IKEA Communications AB in IKEA's hometown of Älmhult, Sweden. [231] At its peak in 2016, 200 million copies of the catalogue were distributed in 32 languages to more than 50 markets. [ 232 ]
This page was last edited on 26 September 2024, at 06:22 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in 1951 and by 2002 had a distribution figure of 110 million across 34 languages. [6]
Budget furniture giant IKEA said it has taken an emotional decision to discontinue its catalogue. The IKEA brochure is one of the world's biggest annual publications. It reached a peak in 2016 ...
The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd where he was raised. [ 8 ] [ 11 ] Between the founding of IKEA and his board resignation in 1946, Kamprad was an author.
This page was last edited on 14 February 2021, at 08:39 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
The IKEA stores in Russia were in connection with MEGA malls developed by IKEA. 5-6 new openings were originally planned by 2020. On 3 March 2022, INGKA holdings (parent company of IKEA Russia) announced that IKEA would suspend operations in Russia and pause sourcing in the country as a result of the Russian invasion of Ukraine . [ 138 ]