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Searchability of unstructured textual data – A simple search on some data, e.g. apple, results in links where there is a reference to that precise search term. (Inmon & Nesavich, 2008) [19] gives an example: "a search is made on the term felony. In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit ...
Data Warehouse and Data mart overview, with Data Marts shown in the top right. In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is a core component of business intelligence. [1] Data warehouses are central repositories of data integrated from ...
The base data and the dimension tables are stored as relational tables and new tables are created to hold the aggregated information. It depends on a specialized schema design. This methodology relies on manipulating the data stored in the relational database to give the appearance of traditional OLAP's slicing and dicing functionality.
Market basket analysis has been used to identify the purchase patterns of the Alpha Consumer. Analyzing the data collected on this type of user has allowed companies to predict future buying trends and forecast supply demands. [citation needed] Data mining is a highly effective tool in the catalog marketing industry.
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
It consists of information technology, marketing data, systems tools, and modeling capabilities that enable it to provide predicted outcomes from different scenarios and marketing strategies. [ 1 ] [ 2 ] MKDSS assists decision makers in different scenarios and can be a very helpful tool for a business to take over their competitors.
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