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2. Marketing activation - Wikipedia

   en.wikipedia.org/wiki/Marketing_activation

   Marketing activation can be enriched with the use of online tools. The advent of online video has opened up many opportunities for marketers who use it to engage customers in more compelling ways with new forms of advertising. YouTube, for example, "has given marketers a platform for celebrating and amplifying nearly every marketing activation ...

3. Website promotion - Wikipedia

   en.wikipedia.org/wiki/Website_promotion

   Website promotion is a process used by webmasters to improve content and increase exposure of a website to bring more visitors. [1]: 210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed. [1]: 314

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

5. Online presence management - Wikipedia

   en.wikipedia.org/wiki/Online_presence_management

   Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

6. Social media optimization - Wikipedia

   en.wikipedia.org/wiki/Social_media_optimization

   Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

7. Cloud marketing - Wikipedia

   en.wikipedia.org/wiki/Cloud_marketing

   Cloud marketing is the process of an organization's efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every end-user. [1] It aims to use advertising methods to give tailor-made adverts to customers based on their browsing history or interests via online applications ...