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Post WWII, Page designed and produced the Kiddicraft Self-Locking Building Bricks, [9] that have been described as the "original LEGO". [10] Kiddicraft released a series of building sets that LEGO copied in both style and content. [11] Kiddicraft's Self-Binding Bricks could be stacked on each other and were held in place by studs on the top.
The addition was granted in 1947 as British Patent Nº 587,206. In 1949, the Lego Group began producing similar bricks, calling them "Automatic Binding Bricks." Lego bricks, then manufactured from cellulose acetate, were developed in the spirit of traditional wooden blocks that could be stacked upon one another but could be "locked" together ...
The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come. Prarthana Prakash. Updated December 18, 2024 at 1:33 PM.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...