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A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman or saleswoman . It has been defined as "A form of direct mail in which an advertiser sends a letter to a potential customer."
A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter. Its purpose is to draw the reader's attention to this key message first, and hopefully grab their attention, enticing them to read the rest of the letter.
As such, regarding is a fitting English translation with the same two initial letters as in reply. It is expressly stated in RFC 5322 3.6.5. as somewhat structuring the otherwise free-form subject field. If used, exactly one character string Re: (disregarding letter case) ought to appear at the very front of the subject line.
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Letters, especially those with a signature and/or on an organization's own notepaper, are more difficult to falsify than is an email, and thus provide much better evidence of the contents of the communication. A letter in the sender's own handwriting is more personal than an e-mail and shows that the sender has taken the effort to write it.
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Still, the letter added, “We strongly encourage your participation” in an upcoming bid for new contracts. In January, the state gave YSI a $7.3 million, five-year contract to run the new Broward Youth Treatment Center, a 28-bed program less than a mile away from Thompson.