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In 1995, the Coca-Cola Company won an injunction against the Polar Corporation, a family-run soft-drink company, for running an advertisement in which a polar bear threw away a can of Coca-Cola. The court ruled that the Polar Corporation could continue to use the polar bear character, but that it could not show it throwing away Coca-Cola. [5]
The polar bear then reaches down into the freezing Arctic water and pulls out a can of Polar Seltzer and drinks from it contentedly. [12] Coca-Cola filed a motion for an injunction against Polar in United States District Court in Boston, contending that the commercial made Coke's product appear impure. [13]
The Polar Bears is a 2012 animated short film presented by The Coca-Cola Company, produced by Ridley Scott, written by David Reynolds, and directed by John Stevenson. [1] The film features the voices of Lin-Manuel Miranda, Armie Hammer, Jonathan Adams, and Megyn Price.
The advertisement features its famous animated polar bears along with AI-generated people and other wildlife. There are also AI-generated Coca-Cola trucks driving through winter wonderland in the ad.
Coca-Cola’s new holiday ad ("Create Real Magic") ... One 30-second ad shows digital polar bears, deer and other animals scampering in the snow as computer-generated trucks, pine trees, bridges ...
Coca-Cola advertising has historically focused on wholesomeness and nostalgia. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters (e.g., the Coca-Cola polar bears mascot and Santa Claus around Christmas). [8]
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Coca-Cola's first polar bear print advertisement made its debut in France in 1922, and for the next 70 years, polar bears appeared sporadically in print advertising. [2] A&W, the leading root beer marketer, filmed their own commercial using polar bears in the summer of 1992.