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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
New Zealand patent number 565067. This is a completely free-standing desktop coffee cup holder that can sit on any flat surface this was invented by Digby Green, George Green and Aly Matthews. It can be manufactured in several materials, e.g. wood, metal or plastic.
In addition, baker's racks have now been more decorative and serve as accent pieces in the home. This is why their designs have also evolved. [1] Modern incarnations have adapted to not just incorporate shelving but counters for working and/or wine bottle storage. Wrought iron baker's rack used to display items for sale
A wine rack is a set of shelves for the organized storage of wine. Wine racks can be built out of a number of different materials. The size of the rack and the number of bottles it can hold can vary widely. Wine racks can be located in a winemaker’s professional wine cellar as well as private homes for personal collections.
The Bottle Rack was a typical, metal rack used for the drying of bottles, but the spiky, aggressive appearance of the piece earned it the name of Hedgehog. Unlike the earlier Bicycle Wheel (1913) or Pharmacy (1913), the Bottle Rack was not modified in any way, making it the first, "true" example of a readymade. [6]
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