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  2. Value-action gap - Wikipedia

    en.wikipedia.org/wiki/Value-action_gap

    The decision-making process is hard to predict as positive attitudes are not followed by positive intentions, and what shapes behavior is a complex process. [2] Even if values are high, few people take environmental actions which involve changes to their lifestyle and often environmental actions can be unrelated to particular concerns an ...

  3. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Most theoretical analyses of risky choices depict each option as a gamble that can yield various outcomes with different probabilities. [2] Widely accepted risk-aversion theories, including Expected Utility Theory (EUT) and Prospect Theory (PT), arrive at risk aversion only indirectly, as a side effect of how outcomes are valued or how probabilities are judged. [3]

  4. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    In economics and finance, risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter is equal to or higher in monetary value than the more certain outcome.

  5. Framing effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Framing_effect_(psychology)

    The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame.

  6. Optimism bias - Wikipedia

    en.wikipedia.org/wiki/Optimism_bias

    Optimism bias is typically measured through two determinants of risk: absolute risk, where individuals are asked to estimate their likelihood of experiencing a negative event compared to their actual chance of experiencing a negative event (comparison against self), and comparative risk, where individuals are asked to estimate the likelihood of experiencing a negative event (their personal ...

  7. The science behind why people think they're right when they ...

    www.aol.com/science-behind-why-people-think...

    There may be a psychological reason why some people aren’t just wrong in an argument — they’re confidently wrong, according to a study in the journal Plos One. The science behind why people ...

  8. Barriers to pro-environmental behaviour - Wikipedia

    en.wikipedia.org/wiki/Barriers_to_pro...

    Limited cognition barriers are barriers that arise from a lack of knowledge and awareness about environmental issues. For example, with a key environmental issue like climate change, a person might not engage in pro-environmental behaviour because they are: unaware that climate change is occurring; or aware that climate change is an issue, but are ill-informed about the science of climate ...

  9. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    The Kipsigis people of Kenya value children who are not only smart, but who employ that intelligence in a responsible and helpful way, which they call ng'om. Luos of Kenya value education and pride which they call "nyadhi". [32] Factors that influence the development of cultural values are summarized below.