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  2. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Direct risk aversion may explain why, as people demonstrate their literal distaste for any and all levels of uncertainty. By paying a premium (often higher than the cost of replacement) for the possibility that insurance may come in handy, people display direct risk aversion by valuing a risky prospect below the value of its worst possible ...

  3. Value-action gap - Wikipedia

    en.wikipedia.org/wiki/Value-action_gap

    The decision-making process is hard to predict as positive attitudes are not followed by positive intentions, and what shapes behavior is a complex process. [2] Even if values are high, few people take environmental actions which involve changes to their lifestyle and often environmental actions can be unrelated to particular concerns an ...

  4. Dunning–Kruger effect - Wikipedia

    en.wikipedia.org/wiki/Dunning–Kruger_effect

    Some researchers include a metacognitive component in their definition. In this view, the Dunning–Kruger effect is the thesis that those who are incompetent in a given area tend to be ignorant of their incompetence, i.e., they lack the metacognitive ability to become aware of their incompetence.

  5. Framing effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Framing_effect_(psychology)

    The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame.

  6. Optimism bias - Wikipedia

    en.wikipedia.org/wiki/Optimism_bias

    Optimism bias is typically measured through two determinants of risk: absolute risk, where individuals are asked to estimate their likelihood of experiencing a negative event compared to their actual chance of experiencing a negative event (comparison against self), and comparative risk, where individuals are asked to estimate the likelihood of experiencing a negative event (their personal ...

  7. The FDA knew long ago that red dye No. 3 causes cancer. Why ...

    www.aol.com/news/fda-knew-long-ago-red-175039443...

    The agency's view is that the biological process through which the dye causes cancer in rats doesn't occur in people. "We don't believe there is a risk to humans,"Jim Jones, the FDA's deputy ...

  8. What Happens If You Take Viagra and You Don't Need It? - AOL

    www.aol.com/happens-viagra-dont-105800158.html

    Recreational Viagra use does happen, and while some men see harmless benefits from the active ingredient in the famous “little blue pill,” they’re still taking a significant risk every time ...

  9. Escalation of commitment - Wikipedia

    en.wikipedia.org/wiki/Escalation_of_commitment

    Decision uncertainty, positive performance trend information, and expressed preference for initial decision have been found to have positive relationships. [ 9 ] High costs of ending a project or changing its course, potential financial gain upon completion, and extensive structure can factor in to escalation of commitment, making it difficult ...