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Wacoal, flagship brand, launched in 1949 in Japan and 1985 in the United States; b.tempt'd, junior brand (sizes 30AA–38E), launched in 2009 worldwide; Elomi, launched 2008 in the UK by Eveden Group, full-figure bras and swimwear (34 bands and up, D through K cup)
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [ 18 ] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name , led to record profits.
Wacoal: 1946 Japan China What Katie Did: 1999 UK India Wolford: 1949 Austria Croatia Wonderbra: 1939 Canada Indonesia, China Yandy: 2007 US US, China Zimmerli of Switzerland: 1871 Switzerland Switzerland
Just like Wacoal’s expert fitters, the app takes into account your body type, breast shape, breast tissue type, shoulder slope and preferred fit, leaving you with both an accurate size reading ...
Wacoal bras are known for their high-quality materials and cutting-edge technologies that offer excellent support to larger breasts. Plus, the company fits every cup size on real women, many times ...
Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...
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