Search results
Results From The WOW.Com Content Network
Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...
It has been recognized as "one of the most influential" ad campaigns in the history of marketing, [10] [2] or one of the "most unforgettable images in modern American advertising". [8] TV Guide put it among the "top 100 ads of all time". [10] It became the organization's "calling card." [8] The ad had varying impacts on viewers.
Supporters of direct-to-consumer advertising argue that advertisements increase competition which leads to lower prescription drug prices and new development, citing, for instance, that between 1997 and 2001, spending on research and development in the U.S. increased 59% while spending on promoting drugs directly to patients increased 145%.
WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, [1] [2] [3] in an attempt to get the attention of teens and tweens. [4] American ad agency Hill Holliday created the campaign. [5]
Robert F. Kennedy Jr., an anti-vaccine activist who has advised the president-elect, wants to eliminate TV drug ads. He and other industry critics point out that the U.S. and New Zealand are the only countries where prescription drugs can be promoted on TV. Even so, many companies are looking beyond TV and expanding into social media.
just after drug companies announced they will be disclosing prices of drugs advertised on TV via a website, the Trump administration proposes a rule to require medicare and medicaid drugs to ...
Doctors used to regularly prescribe dangerous drugs including cocaine and heroin for simple ailments like toothaches. These antique drug ads recommended some questionable treatments Skip to main ...
The good news was that most people with symptoms warranting medication received drugs. The bad news was that most people without symptoms warranting medication also received drugs. Just over half of that latter group came away from their physician’s office with a prescription for a drug they’d asked about after seeing an ad on TV.