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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
The "Playskool Institute" was established by Lucille King in 1928 as a division of the John Schroeder Lumber Company in Milwaukee, Wisconsin. [4] King, an employee at the company, developed wooden toys to use as teaching aids for children in the classroom.
The PXL2000, or Pixelvision, was a toy black and white video camera, introduced by Fisher-Price in 1987 at the International Toy Fair in Manhattan, which could record sound and images onto Compact Cassette tapes. [1] It was on the market for one year with about 400,000 units produced.
For the tenth anniversary of Tickle Me Elmo, Fisher-Price released a new Elmo doll in 2006 called TMX, meaning "Tickle Me (Elmo) Ten" or "Tickle Me Xtreme". The toy, which was designed by Bruce Lund of Lund and Co. Invention ( River Forest, Illinois ), [ 13 ] was first announced at the American International Toy Fair .
Giggle and Hoot is an Australian children's television "wrap-around" program block that aired on the ABC Kids channel. The series was produced from 2009 to 2019, with the final episodes airing in 2020, and depicted the adventures of Jimmy Giggle (played by Jimmy Rees) and his best friend, Hoot the Owl (played by Damian Wagland).
Planet Heroes was a line of toys from Fisher-Price depicting various heroic characters each identified with a specific planet.. These characters represented their planets in design and features, such as Mercury and Pluto are very small, while Jupiter is a larger toy.