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Macro-segmentation centres on the characteristics of the buying organisation [as whole companies or institutions], thus dividing the market by: Company / organization size: one of the most practical and easily identifiable criterion, it can also be good rough indicator of the potential business for a company.
Download as PDF; Printable version; In other projects Wikimedia Commons; ... Space industry companies of Canada (9 P) T. Technology companies of Canada (6 C, 64 P)
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
The Global Industry Classification Standard (GICS) is an industry taxonomy developed in 1999 by MSCI and Standard & Poor's (S&P) for use by the global financial community. The GICS structure consists of 11 sectors, 25 industry groups, 74 industries and 163 sub-industries [ 1 ] into which S&P has categorized all major public companies .
Download as PDF; Printable version; In other projects ... Companies of Canada by industry (40 C) ... Pages in category "Industry in Canada" The following 4 pages are ...
Marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term. As an example, if one pictures a group of companies (or a conglomerate), the objective might be to increase the group's sales by 25% over a ten-year period.
Industry classification or industry taxonomy is a type of economic taxonomy that classifies companies, organizations and traders into industrial groupings based on similar production processes, similar products, or similar behavior in financial markets.
Download QR code; Print/export Download as PDF; Printable version; In other projects ... This is a list of the 75 largest public companies in Canada by profit as of 2012.