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  2. Predictably Irrational - Wikipedia

    en.wikipedia.org/wiki/Predictably_Irrational

    The decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. This effect is the "secret agent" in many decisions. In the example with the honeymoon options, Rome without free breakfast is the decoy.

  3. Entry into force - Wikipedia

    en.wikipedia.org/wiki/Entry_into_force

    In law, coming into force or entry into force (also called commencement) is the process by which legislation, regulations, treaties and other legal instruments come to have legal force and effect. The term is closely related to the date of this transition.

  4. Sulaiman of Brunei - Wikipedia

    en.wikipedia.org/wiki/Sulaiman_of_Brunei

    Under his reign, Malacca and the eastern region of Southeast Asia saw Brunei grow into a powerful imperial force. [6] In addition, he was the first sultan to be in charge of building a mosque in addition to being the architect of Kota Batu. [7] According to oral tradition, the sultan was said to live more than 100 years old. [8]

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  6. Streisand effect - Wikipedia

    en.wikipedia.org/wiki/Streisand_effect

    The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead increases public awareness of the information.

  7. Frequency illusion - Wikipedia

    en.wikipedia.org/wiki/Frequency_illusion

    Based on this effect, the sum of the latter would be larger than the former. The split-category effect could be causing frequency illusion in people – after subcategorizing an object, phrase, or idea, they might be likelier to notice these subcategories, leading them to believe the main category's frequency of occurrence has increased. [11]

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