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Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]
Create distribution lists to save time when you send emails to a group of contacts from the contacts you already have in your AOL Contacts, set up a contact list with a group of people you often send emails. For example, you email the same content to 3 friends every week. Instead, create a contact list called "Friends".
Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list only at contractually agreed-upon times. The mailing list owner typically enforces this by "salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters ...
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [ 6 ] Email marketing platforms provide detailed analytics , allowing businesses to track open rates , click-through rates , and other important metrics to evaluate campaign performance.
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