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2. Keyword Services Platform - Wikipedia

   en.wikipedia.org/wiki/Keyword_Services_Platform

   The Keyword Services Platform incorporates keyword technologies from Microsoft adCenter Labs and other Microsoft Research groups. Keyword APIs can be consumed by third-party business applications from paid search , content advertisements, behavioral targeting , presale business intelligence apps, and so on.

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Google Trends is a free research tool provided by Google to see the trends of any particular keyword. It particularly helps to visualize and compare the data from Google searches. The tool uses graphs to showcase the trend of data over time derived from Google Search queries.

4. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   The keyword research tool provides various data points on each keyword. [7] The platform also collects information about online keywords gathered from Google and Bing search engines. [ 8 ] [ 9 ] It was released by Boston -based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.

5. Keyword clustering - Wikipedia

   en.wikipedia.org/wiki/Keyword_clustering

   A keyword clustering tool scans the list of keywords and then picks the most popular keyword. The most popular keyword is a keyword with the highest search volume.Then a tool compares the TOP 10 search result listings that showed up for the taken keyword to the TOP10 search results that showed up for another keyword to detect the number of matching URLs.

6. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

7. Search marketing - Wikipedia

   en.wikipedia.org/wiki/Search_marketing

   Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).