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Churchill Insurance was launched by founder Martin Long in 1989 as a direct car insurance provider. Long was backed by Winterthur, at that time a Credit Suisse subsidiary. Home insurance was added to the Churchill product range a year later. In 1994, the company began to use a bulldog as its mascot.
The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet. [23]
The takeover positioned the company as the contracted supplier to other Lex Group insurance companies, and expanded the visibility of the RAC brand through the Auto Windscreen's vehicle fleet. [2] [5] Having purchased the RAC business from the Royal Automobile Club in September 1999, Lex Group renamed themselves RAC plc in 2002.
Car insurance is more than just a legal requirement or another expense to account for in your budget. Car insurance is a contract between you and an insurer that offers financial protection if you ...
Together with Peter Wood, he founded Direct Line in 1985, the first telephone-only insurance company in the UK. [2] Four years later, Long broke away to form Churchill , a company he would manage himself until its purchase by the Royal Bank of Scotland in 2003, [ 3 ] a deal that is said to have earned Long £50 million. [ 2 ]
In June 1989, Martin Long founded Churchill Insurance as a direct car insurance provider. Long was backed by Winterthur , at that time a Credit Suisse subsidiary. One of Long’s early team members, Henry Engelhardt , went on to found Admiral .
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