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Situational Leadership is the idea that effective leaders adapt their style to each situation. No one style is appropriate for all situations. Leaders may use a different style in each situation, even when working with the same team, followers or employees.
In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers.
The situational theory of publics, developed by Professor James E. Grunig in University of Maryland, College Park, defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem.
Situational strength is defined as cues provided by environmental forces regarding the desirability of potential behaviors. [1] Situational strength is said to result in psychological pressure on the individual to engage in and/or refrain from particular behaviors.