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On November 13, 2023, the Inspection by the Administration of Food Safety, Veterinary Medicine and Plant Protection of the Republic of Slovenia banned the sale of Prime Energy drinks in Slovenia as they contain L-theanine, which is not allowed in non-alcoholic beverages. Prime Hydration may be freely sold. [51]
Court records do not say whether Prime Hydration retained legal counsel for Vera's suit. Prime energy drinks are displayed for sale on shelves at a Walmart Supercenter on July 10, 2023 in Austin ...
On 13 November 2023, the Inspection by the Administration of Food Safety, Veterinary Medicine and Plant Protection of the Republic of Slovenia banned the sale of Prime energy drinks in Slovenia as they contain L-theanine, which is not allowed in non-alcoholic beverages. Prime Hydration may be freely sold. [27]
The lawsuit, filed April 8 against Prime Hydration LLC in the Southern District of New York, alleges the company's 12-ounce energy drinks, which are advertised as containing 200 milligrams of ...
“PRIME Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in ...
As the brand grew, catapulting past Gatorade in 2023 to become the most-sold hydration beverage at Walmart, so did its eyebrow-raising stunts: To celebrate $1 billion in sales, Prime launched a ...