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Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
Hierarchy theory is a means of studying ecological systems in which the relationship between all of the components is of great complexity. Hierarchy theory focuses on levels of organization and issues of scale , with a specific focus on the role of the observer in the definition of the system. [ 1 ]
Invitational rhetoric is a theory of rhetoric developed by Sonja K. Foss and Cindy L. Griffin in 1995. [1]Invitational rhetoric is defined as “an invitation to understanding as a means to create a relationship rooted in equality, immanent value, and self-determination.” [1] The theory challenges the traditional definition of rhetoric as persuasion—the effort to change others—because ...
Such studies bring argumentation within the ambit of persuasion theory and practice. Some psychologists such as William J. McGuire believe that the syllogism is the basic unit of human reasoning. They have produced a large body of empirical work around McGuire's famous title "A Syllogistic Analysis of Cognitive Relationships".
Punishment and Social Structure (1939), a book written by Georg Rusche and Otto Kirchheimer, is the seminal Marxian analysis of punishment as a social institution. [1] It represents the "most sustained and comprehensive account of punishment to have emerged from within the Marxist tradition" and "succeeds in opening up a whole vista of understanding which simply did not exist before it was ...
What is Maslow’s hierarchy of needs? We explain the commonly circulated concept with some examples of how it translates in the real world.
Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them.
A Personal practice model (PPM) is a social work tool for understanding and linking theories to each other and to the practical tasks of social work. Mullen [ 1 ] describes the PPM as “the art and science of social work”, or more prosaically, “an explicit conceptual scheme that expresses a worker's view of practice”.