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The MX-5 was unveiled at the Chicago Auto Show on February 10, 1989, with a price tag of US$14,000 (equivalent to $34,412 in 2023). [4] The MX-5, with production code NA, was made available for delivery to buyers worldwide in the following dates: May 1989 (as a 1990 model) in the US and Canada; September 1, 1989 in Japan; and 1990 in Europe.
The Mazda MX-5 is a lightweight two-person sports car manufactured and marketed by Mazda with a front mid-engine, rear-wheel-drive layout.The convertible is marketed as the Mazda Roadster (マツダ・ロードスター, Matsuda Rōdosutā) or Eunos Roadster (ユーノス・ロードスター, Yūnosu Rōdosutā) in Japan, and as the Mazda Miata (/ m i ˈ ɑː t ə /) in the United States, and ...
While Mazda was largely undistinguished in the American market at the time, the surprise success of the Mazda Miata roadster in America upon its spring 1989 launch emboldened the company, which planned to leverage it to build brand equity and attract new customers. [4]
In the early 1990s Mazda almost created a luxury marque, Amati, to challenge Acura, Infiniti, and Lexus in North America, but this never happened, leaving the near-luxury Millenia to the Mazda brand. Many Mazda vehicles have been rebadged and sold with the Ford brand during the alliance of both companies. Most are noted in the pages of ...
Mazda MX-5 / Eunos Roadster / Mazda Miata: 1989–1997: The NA utilized many components in-house, such as the 323/Familia/Protegé engine and 323 GTX differential (1.6L), RX-7 FC (non-turbo) differential (1.8L) and transmission, but the chassis was unique. NB Mazda MX-5 / Mazda Roadster / Mazda MX-5 Miata: 1998–2005: The NB was very close to ...
The RX-7 and 626 buoyed Mazda's American fortunes enough for it to expand. Mazda built an American plant (now Flat Rock Assembly Plant) to build the 626, bringing the company to Ford's attention. The two joined on the 626's 2-door offshoots, the MX-6 and Ford Probe. Mazda finished the 1980s the same way as the 1970s, with an image-building ...
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The MX-5 Miata Special Edition is a limited (450 units) version of the USA Market 2012 MX-5 Miata with black-only PRHT, two new body (non-roof) colors (Pearl White and Velocity Red), new 17-inch black gunmetal alloy wheels, black exterior accents, black heated leather seats and piano black interior finishes, 6-speed manual transmission with ...