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YETI Holdings, Inc. is an American brand of outdoor recreation products, headquartered in Austin, Texas, [2] specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, dry bags, and related accessories. [2]
The first Yeti coolers arrived in America in the spring of 2008. They had spent weeks at sea, traveling from a factory in the Philippines to a leased warehouse in the hills south of Austin, Texas.
Yeti Cycles was founded in 1985 by John Parker in California, when mountain biking was gaining in popularity. [5] Parker was a welder who built movie sets in Hollywood and later became a mountain bike designer and racer.
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By 1996, the company was looking for a more central location from where they could serve dealers on both coasts. With the help of friends the young company packed up its inventory and relocated to Santa Fe, New Mexico. [1] Over time, BTI expanded its selection with more shop essentials covering every aspect of the modern bicycle. BTI now stocks ...
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