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Balance theory is useful in examining how celebrity endorsement affects consumers' attitudes toward products. [6] If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.
Social balance theory is a class of theories about balance or imbalance of sentiment relation in dyadic or triadic relations with social network theory. [1] Sentiments can result in the emergence of two groups. Disliking exists between the two subgroups within liking agents.
Double descent in statistics and machine learning is the phenomenon where a model with a small number of parameters and a model with an extremely large number of ...
In psychology, displacement (German: Verschiebung, lit. 'shift, move') is an unconscious defence mechanism whereby the mind substitutes either a new aim or a new object for things felt in their original form to be dangerous or unacceptable. Example: If your boss criticizes you at work, you might feel angry but can't express it directly to your ...
The psychological literature has distinguished between several different forms of ambivalence. [4] One, often called subjective ambivalence or felt ambivalence, represents the psychological experience of conflict (affective manifestation), mixed feelings, mixed reactions (cognitive manifestation), and indecision (behavioral manifestation) in the evaluation of some object.
In psychology, "adjustment" can be seen in two ways: as a process and as an achievement. Adjustment as a process involves the ongoing strategies people use to cope with life changes, while adjustment as an achievement focuses on the end result—achieving a stable and balanced state.
In cognitive psychology, the telescoping effect (or telescoping bias) refers to the temporal displacement of an event whereby people perceive recent events as being more remote than they are and distant events as being more recent than they are. [1]
In psychology, a drive theory, theory of drives or drive doctrine [1] is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behavior of an individual; [2] an "excitatory state produced by a homeostatic disturbance".