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"AMC is announcing that it's spending hundreds of millions of dollars outfitting theaters with La-Z-Boy-type seats that will allow you to recline all the way back as you watch your film." KNXV ...
[86] The combination of rich velour upholstery, individually adjustable reclining seats, standard air conditioning, and the longer wheelbase were highlighted in advertisements with Ambassador's posh"limousine" ride at an economical price. One aspect of this new advertising theme included many AMC dealers inviting prospective customers to call ...
1978 AMC Concord AMC Spirit liftback Jeep Grand Wagoneer In February 1977, Time magazine reported that although American Motors had lost $73.8 million in the previous two fiscal years, U.S. banks had agreed to a year's extension for a $72.5 million credit that had expired in January, that stockholders had received no dividends since 1974, and ...
Standard features, which focused on comfort and luxurious appearance, included deluxe exterior trim, individual reclining front seats, front and rear center armrests when bucket seats were selected, and interiors from AMC's two-door Ambassador model, including dashboard and instrument panel.
The mid-sized models were now named the AMC Rebel, but little was changed except for the safety features and the mid-model year availability of the 315 hp (235 kW; 319 PS) AMX 390 cu in (6.4 L) V8 that was introduced for the new two-seat AMX model. For ten years AMC "strictly observed the auto industry's anti-racing resolution" but following ...
The AMC Concord earned "top honors for trim level" with its luxury, reclining seats covered in velvet-like fabric "front seats that would do a Cadillac proud", as well as its "in-line six is similar to a V8 in a number of respects, including smoothness, power, and noise levels."