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In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels ...
Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
Typical TID services include marketing programs to raise awareness of the destination, sponsorship of special events that attract overnight visitors, and sales programs to bring in large-group business. Synonymous terms for TIDs include: tourism marketing district, hotel improvement district, and tourism business improvement district.
The marketing mix or marketing program is understood to refer to the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [40] The traditional marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place. [41] [42]
The last P stands for Promotion which is the process of reaching the target market and convincing them to buy the product. In the 1990s, the concept of four Cs was introduced as a more customer-driven replacement of four P's. [ 147 ]
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