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Data accuracy: digital media has more accurate data. [10] Consumer trust: a popular cite, it is easy to find out how the product is and read reviews before purchasing or trusting, resulting in increased user trust. [11] Reach: traditional media has a wider reach with certain demographics like the older generation. [12]
The history of communication technologies (media and appropriate inscription tools) have evolved in tandem with shifts in political and economic systems, and by extension, systems of power. Communication can range from very subtle processes of exchange to full conversations and mass communication.
The history of journalism spans the growth of technology and trade, marked by the advent of specialized techniques for gathering and disseminating information on a regular basis that has caused, as one history of journalism surmises, the steady increase of "the scope of news available to us and the speed with which it is transmitted".
Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: Where Old and New Media Collide. [2] It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power struggle over the distribution and control of content. [3]
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media. [1] [2] [3] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, tastes, and values.
Social media has substantially changed how people communicate, sell products and services, and tell stories—although that wasn't necessarily the intention.
Main themes in the history include the development of the engineering technology; the construction of stations across the country and the building of networks; the widespread purchase and use of radio and television sets by the general public; debates regarding state versus private ownership of stations; financing of the broadcasts media ...
Walt Disney has cut its investment in programming for traditional television networks pretty dramatically as part of its strategy to maximize audiences and profit in the streaming TV era, Chief ...