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The goal of the renovation is to create a setting to win back customers, particularly young adults and families, and even attract a new type of customer who likes to linger throughout the day. The restaurants are being designed with three key zones: a fast zone, a social zone and a "linger" zone.
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Food marketers also use appealing packaging to attract children to their product through bright colours, including toys in schemes (McDonald's Happy Meals with a toy included is an example) and utilising famous television or film characters to spark interest. [22] In terms of packaging, brands will also change the size of products to entice ...
The Journal notes that Cracker Barrel has made recent moves to cater to younger customers, such as introducing alcoholic beverages, a loyalty program and QR codes for customers to pay at the table.
Free refills are seen as a good way to attract customers to an establishment, especially one whose beverages are not their primary source of income. [1] Due to the extremely low cost of fountain soft drinks (especially the beverage itself, not including the cost of the cup, lid and straw), often offering a profit margin of 80-82%, establishments tend to offer free refills as a sales gimmick. [3]
The economist said even though food is a necessity, a weak economy causes customers to spend less on delivery orders, while restaurants will have to slash prices to attract patrons.
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