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In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
Observer bias is commonly only identified in the observers, however, there also exists a bias for those being studied. Named after a series of experiments conducted by Elton Mayo between 1924 and 1932, at the Western Electric factory in Hawthorne, Chicago, the Hawthorne effect symbolises where the participants in a study change their behaviour ...
In statistics, sampling bias is a bias in which a sample is collected in such a way that some members of the intended population have a lower or higher sampling probability than others. It results in a biased sample [ 1 ] of a population (or non-human factors) in which all individuals, or instances, were not equally likely to have been selected ...
Detection bias occurs when a phenomenon is more likely to be observed for a particular set of study subjects. For instance, the syndemic involving obesity and diabetes may mean doctors are more likely to look for diabetes in obese patients than in thinner patients, leading to an inflation in diabetes among obese patients because of skewed detection efforts.
Detection theory or signal detection theory is a means to measure the ability to differentiate between information-bearing patterns (called stimulus in living organisms, signal in machines) and random patterns that distract from the information (called noise, consisting of background stimuli and random activity of the detection machine and of the nervous system of the operator).
As an alternative view of deception and detection, truth-default theory was introduced by Timothy R. Levine. Levine is a Professor and Chair of Communication Studies at University of Alabama Birmingham. While experimenting with deception detection, Levine found that, even in high suspicion situations, truth-bias still occurred.