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  2. Student-athletes ink lucrative endorsement deals, but a ... - AOL

    www.aol.com/student-athletes-inking-lucrative...

    Ever since a landmark decision by the Supreme Court in 2021 paved the way for athletes to monetize their brand and pursue “education-related benefits,” the federal government has done nothing ...

  3. NCAA ready to let college athletes get paid endorsements

    www.aol.com/news/ncaa-ready-to-let-college...

    The NCAA board voted to allow college athletes to get paid for the use of their names, images, and likenesses; the move would usher in a sea change in college athletics, but will also be ...

  4. Who gets paid? How much? What to know about the ... - AOL

    www.aol.com/news/gets-paid-much-know-landmark...

    The nearly $2.8 billion settlement that has been approved by the NCAA and the nation's five largest conferences is a historic step toward a more professional model for college sports. The plan ...

  5. Student athlete compensation - Wikipedia

    en.wikipedia.org/wiki/Student_athlete_compensation

    A common refrain exists in most discussions regarding the potential right for NCAA college athletes to be paid for their services: the argument that college are already paid by virtue of their receipt of in-kind benefits including room and board, daily meals, and a full athletic scholarship. According to these commentators, college athletes do ...

  6. National Collegiate Athletic Association - Wikipedia

    en.wikipedia.org/wiki/National_Collegiate...

    The NCAA announced on July 1, 2021, that as a result of O'Bannon and numerous state laws giving college players the ability to manage their publicity, the board had agreed to new rules that removed restrictions on college athletes from entering paid endorsements and other sponsorship deals, and from using agents to manage their publicity ...

  7. National Collegiate Athletic Association v. Alston - Wikipedia

    en.wikipedia.org/wiki/National_Collegiate...

    Alston, 594 U.S. ___ (2021), was a landmark United States Supreme Court case concerning the compensation of collegiate athletes within the National Collegiate Athletic Association (NCAA). It followed from a previous case, O'Bannon v. NCAA, in which it was found that the NCAA was profiting from the namesake and likenesses of college athletes ...

  8. College athletes are making endorsement money 'at a clip much ...

    www.aol.com/finance/college-athletes-making...

    College student-athletes can now profit off of their name, image, and likeness (NIL) on an interim basis as of July 1, and data indicates that student-athletes are taking afvantage of the new rules.

  9. NCAA Will Let Athletes Be Paid For Name, Image or Likeness - AOL

    www.aol.com/ncaa-let-athletes-paid-name...

    The NCAA's decision to suspend restrictions on payments to athletes for things such as sponsorship deals, online endorsements and personal appearances applies to all three divisions or some ...